Director of Demand Generation

What you'll do

• Set targeting and demand strategies across revenue streams, segments, and buying audiences; create and test new channels and approaches.
• Coordinate integrated campaigns across paid, digital, content, events, ABM, and other teams, partnering with commercial leadership on growth priorities.
• Analyze funnel performance and revenue impact, then recommend and implement program and investment changes.

What they ask for

• 10+ years in demand generation, growth marketing, integrated marketing, ABM, or related B2B marketing, including demand strategy leadership at the Director level.
• Demonstrated experience building demand strategies across multiple customer segments, products, or revenue streams.
• Strong analytical skills evaluating funnel performance, channel effectiveness, conversion, pipeline, and revenue impact.
• Experience partnering with Sales and senior commercial leadership on targeting, pipeline strategy, and go-to-market execution.

Nice to have

• Experience in enterprise SaaS, healthcare technology, or another complex B2B environment with long sales cycles and multi-stakeholder buying committees.
• Familiarity with Salesforce, HubSpot, ABM platforms, performance marketing platforms, and modern marketing analytics and attribution.

Pay

$170,000 -215,000 USD OTE salary range (not inclusive of discretionary bonus or equity package)

Tools

Salesforce, HubSpot

AI focus

Explore how AI can improve audience research, account intelligence, campaign development, experimentation, personalization, and analysis.