Superpower
Director Of Influencer Marketing
San Francisco · On-site · Director · Full-time · Posted Apr 29, 2026
- Experience
- 5+ years in influencer marketing, with at least 2 leading the function at a DTC brand spending $1M+/year on creators.
- Visa sponsorship
- Offers visa sponsorship and can support relocation to the United States for the right candidates.
About the job
Build and lead Superpower’s influencer marketing channel, managing creator partnerships and performance to drive scalable customer acquisition.
What you'll do
- Build a creator portfolio across audience sizes and relevant health and wellness categories; source, negotiate, and secure exclusive deals.
- Develop direct-response scripts and a whitelisting program, partnering with creative and media teams to repurpose creator content as paid ads.
- Track creator-level CAC, manage monthly creator P&L and retention analysis, and hire the influencer team as the program scales.
What they ask for
- 5+ years in influencer marketing, including at least 2 years leading the function at a DTC brand spending $1M+/year on creators.
- Personally sourced and closed deals with micro-, mid-tier, and at least one 1M+ macro creator.
- Run a whitelisting program at scale.
- Write effective direct-response scripts; predict creator CAC within 25%; and negotiate contracts with creator agents.
Tools
Meta, YouTube
Model-written summary · the original posting is authoritative