Superpower
Director, Product & Customer Marketing
San Francisco · On-site · Director · Full-time · Posted Jun 24, 2026
- Experience
- 6+ years in product marketing or customer marketing.
- Visa sponsorship
- Visa sponsorship is offered, with relocation support to the United States for the right candidates.
About the job
Own Superpower’s positioning, packaging, pricing narrative, and evidence-based marketing for enterprise buyers of its personalized health benefit.
What you'll do
- Develop positioning and messaging for employers, health plans, brokers, and consultants, and create proof assets such as case studies and outcomes narratives.
- Shape packaging and pricing narratives with Product and commercial leadership, using member and client insights to inform positioning and the product roadmap.
- Create sales and channel content and enablement, including decks, one-pagers, objection handling, and category framing.
What they ask for
- 6+ years in product marketing or customer marketing.
- Hands-on 0-to-1 ownership of positioning, packaging, and launch for a complex, high-consideration product.
- Strong writing and content-building skills, with the ability to create data-rigorous, defensible proof narratives.
- Comfort with ambiguity, fast execution, and a bias to action.
Nice to have
- Healthcare, benefits, or adjacent complex B2B experience; understanding of benefits purchasing and consultants.
AI focus
Superpower’s health system includes an AI doctor; the role does not specify AI-related duties.
Model-written summary · the original posting is authoritative