Superpower
Performance Creative Strategist
San Francisco · On-site · Full-time · Posted Jun 8, 2026
- Experience
- 2–4 years making performance creative at a DTC or growth-stage company, or a creator portfolio demonstrating quality and volume.
- Visa sponsorship
- Offers visa sponsorship and can support relocation to the United States for the right candidates.
About the job
Creates and optimizes short-form performance videos by researching customer personas, developing concepts, producing content, and using performance data to guide iterations.
What you'll do
- Concept, script, shoot, and edit 3–5 short-form videos per week; appear on camera and deliver assets quickly.
- Research 2–3 customer personas, identify effective formats, and turn customer language and psychology into creative tests.
- Review weekly performance, document learnings, and plan the next four weeks of tests with the lead strategist.
What they ask for
- End-to-end short-form video creation, including on-camera work.
- Ability to interpret paid social metrics, including CTR, CPA, hook rate, and hold rate, and apply findings to new concepts.
- Experience conducting structured customer research and translating customer psychology into performance-oriented hooks, angles, and scripts.
- At least one piece of content that scaled to $20K+/month in spend, with an ability to explain why it worked.
Tools
TikTok, Reels, IG/FB, YouTube Shorts, Meta ads, Reddit, Notion
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