Superpower
VP Brand
San Francisco +1 · Remote · Director · Full-time · Posted Sep 11, 2026
- Location
- San Francisco
Remote - Visa sponsorship
- Offers visa sponsorship and support for relocation to the United States for the right candidates.
About the job
Leads Superpower’s brand strategy, campaigns, creative standards, community and brand investment to increase recognition, trust, demand and member acquisition.
What you'll do
- Own brand positioning, messaging, campaign planning and execution from customer insight through launch and evaluation.
- Lead brand expression, community, events, organic social and sustained visibility across content, creators, partnerships and earned attention.
- Manage the brand budget, measurement, team and external partners; work with Growth, Paid Media, Product, Clinical and Member Experience.
What they ask for
- Have owned a consumer-brand function, including its strategy, budget, team and results.
- Have personally led distinctive campaigns or launches through to market and be able to explain their customer insight, creative choices and distribution.
- Demonstrate business impact in awareness, consideration, customer demand or acquisition, with evidence of personal contribution.
- Show strong creative judgment, team-building ability, cultural awareness and commercial discipline.
Nice to have
- Experience in consumer health, wellness, subscriptions or another trust- and education-dependent category.
- Experience growing a brand from an engaged early audience to broader recognition, or connecting cultural partnerships, community or member advocacy with measurable demand.
Model-written summary · the original posting is authoritative