Surge AI
Senior Growth & Lifecycle Marketing Lead
United States - Remote · Remote · Senior · Full-time · Posted Jul 13, 2026
- Experience
- Senior-level experience owning meaningful work end-to-end; no specific number of years stated.
About the job
Own and optimize end-to-end lifecycle, email, and performance marketing for Surge’s contributor workforce, while developing scalable marketing playbooks and partnering on product messaging and launches.
What you'll do
- Build and optimize contributor lifecycle programs, including onboarding, activation, engagement, retention, and reactivation.
- Lead email strategy and execution, including design, copy, segmentation, deliverability, A/B testing, and performance analysis.
- Run marketing experiments and create reusable playbooks; collaborate with product, design, operations, and growth on communications and launches.
What they ask for
- Demonstrated ownership of lifecycle marketing programs end-to-end, including onboarding, engagement, retention, and reactivation.
- Deep hands-on email marketing experience with ESP platforms, segmentation, deliverability, A/B testing, and performance analysis; experience building and scaling programs.
- Data and analytical fluency, including independently analyzing numbers and communicating findings.
- UX/UI experience or strong design sensibility, exceptional writing, product marketing range, and senior-level ownership experience.
Nice to have
- Hands-on HTML/CSS for email templates; familiarity with Figma and Iterable.
- AI/LLM industry familiarity or experience with a two-sided marketplace or platform.
Tools
ESP platforms, HTML/CSS, Figma, Iterable
Model-written summary · the original posting is authoritative