Sword Health
Head of Go-to-Market, AI Care Operations
$145K–$330K
Remote - Europe +4 · Remote · Director · Full-time · Posted Sep 29, 2026
- Location
- Remote - Europe
Remote - US
United Kingdom
Remote - Europe
Remote - US - Experience
- 7+ years in product marketing and/or GTM; current or recent Lead, Head, Director, or VP scope.
About the job
Leads go-to-market strategy for Sword’s AI Care Operations solutions, shaping positioning, competitive differentiation, sales enablement, and market opportunity development in the US.
What you'll do
- Develop positioning, messaging, competitive intelligence, buyer-facing materials, and ROI proof for Triage and Care Orchestration.
- Enable segment sales teams and lead solution specialists in buyer conversations, training, discovery, and deal support.
- Use AI tools to identify market opportunities, tenders, and procurement signals, and partner with segment leaders to pursue them.
What they ask for
- 7+ years in product marketing and/or GTM, with ownership of positioning and competitive strategy and current or recent Lead, Head, Director, or VP scope.
- Demonstrated ownership of product marketing and positioning, GTM strategy, and sales, field, or revenue enablement.
- Experience selling to operational buyers such as COOs, VPs of operations or care management, or contact center leaders.
- Based in the US; experience working cross-functionally with sales and customer success and building competitive intelligence from scratch.
Nice to have
- B2B healthcare software, AI, medical device, health technology, automation, or AI company experience.
- Experience positioning labor-replacing AI or automation, building CFO-accepted ROI cases, public-sector procurement, or using AI tools for market canvassing.
Pay
$145,000 — $330,000 USD total compensation range (base salary, variable, and equity).
AI focus
Use AI tooling for market intelligence, opportunity canvassing, and competitive research; explain AI agents’ capabilities and limits to buyers. Builder-level AI proficiency is required.
Model-written summary · the original posting is authoritative