Sword Health
Head of Go-to-Market, Thrive
$262K–$412K
Remote - US · Remote · Director · Full-time · Posted Sep 7, 2026
- Experience
- 7+ years in product marketing and/or GTM.
About the job
Leads Thrive’s go-to-market strategy, positioning, competitive intelligence, and commercial enablement, translating market insight into product feedback and buyer-facing materials.
What you'll do
- Own Thrive’s positioning, messaging, differentiation, and buyer-facing proof materials.
- Build competitive intelligence and map market opportunities across international segments.
- Enable sales and partner-facing teams, and feed competitive insights into product roadmap decisions.
What they ask for
- 7+ years in product marketing and/or GTM, with ownership of positioning and competitive strategy.
- Demonstrated ownership of product marketing/positioning, GTM strategy, and sales/field enablement.
- Cross-functional work with sales and customer success.
- Built competitive intelligence from scratch.
Nice to have
- Experience with multinational or multi-geography buyers.
- Healthcare, digital health, or employer benefits experience is a plus, not a requirement.
Pay
$262,500 — $412,500 USD total compensation (base, variable, and equity)
AI focus
Use AI tools and workflows for market intelligence, opportunity canvassing, and competitive research; candidates must demonstrate at least Level 1 AI proficiency.
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