Sword Health
Lifecycle Marketing Manager
$93K–$147K
Remote - US · Remote · Manager · Full-time · Posted Oct 29, 2026
- Experience
- 3–5 years; lifecycle marketing, CRM, or retention marketing.
About the job
Executes and optimizes personalized, multi-channel lifecycle marketing campaigns to improve user activation, engagement, retention, and monetization.
What you'll do
- Build, deploy, and maintain automated email, push notification, and in-app campaigns; optimize customer journeys through onboarding, reactivation, and winback.
- Design experiments, monitor lifecycle KPIs, and share actionable insights to improve campaign performance.
- Coordinate campaign calendars and data needs with cross-functional teams, including Product, Engineering, Data, and Partnerships.
What they ask for
- 3–5 years of lifecycle, CRM, or retention marketing experience; ideally in Consumer Tech or Subscription services.
- Hands-on experience building automated workflows in CRM platforms such as Braze or Iterable.
- Hands-on daily use of AI/LLM tools, with examples of saving time or improving results.
- Strong analytical skills and experience with a BI tool; basic HTML/CSS and understanding of data structures, APIs, and event-based triggering.
Nice to have
- Strong copywriting and editing.
- Experience with AI-driven CRM personalization or predictive features, or partnership/B2B2C campaigns.
Pay
$93,275 — $146,575 USD (total compensation; range reflects base, variable, and equity)
Tools
Braze, Iterable, AI/LLM tools, Looker, Tableau, Amplitude, Mixpanel, HTML/CSS
AI focus
Use AI/LLM tools to streamline briefs, copy variants, QA, and reporting, and test smarter, more personalized lifecycle programs. At least Explorer (Level 1) AI proficiency is required.
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