Sword Health
Product Marketing Lead, Payor
$136K–$214K
Remote - US · Remote · Full-time · Posted Sep 7, 2026
- Experience
- 8+ years of B2B Product Marketing experience.
About the job
Leads go-to-market strategy, positioning, messaging, campaigns, and sales enablement for Sword’s AI Care offerings across health plans, public-sector programs, and labor and union payors.
What you'll do
- Partner with General Managers to package AI Care offerings and develop payor-specific narratives, sales plays, and contracting-aligned materials.
- Create and test positioning, value propositions, executive decks, clinical summaries, RFP content, and partnership guides for payor audiences.
- Launch integrated payor campaigns and equip commercial teams with materials to drive pipeline, deal velocity, and contract wins.
What they ask for
- 8+ years of B2B Product Marketing experience, including launching products and leading complex go-to-market activation.
- Deep marketing experience with healthcare payors, such as Health Plans, Public Sector/Government programs, or Labor/Trust Funds.
- Ability to translate complex technology into clear, credible clinical and financial value propositions for payor buyers.
- Experience using modern AI tools for work, such as research, messaging, deal analysis, or content production.
Pay
$136,408 — $214,355 USD total compensation
AI focus
Markets AI Care and uses modern AI tools to accelerate audience research, draft and test messaging, analyze deal intelligence, and scale content output. Sword requires at least Level 1 AI proficiency.
Model-written summary · the original posting is authoritative