Social Media Manager, D2C

What you'll do

• Set channel vision, audience goals, content pillars, and monthly editorial plans across social platforms.
• Create and lead social-first content and campaigns, maintain brand voice, and guide cultural participation and community engagement.
• Own analytics and reporting, turning performance data into recommendations and supporting campaign and partnership measurement.

What they ask for

• 7+ years of experience in social media strategy and content.
• Exceptional copywriting, creative strategy, and proven end-to-end ownership of a brand’s organic social channel with measurable impact.
• Deep fluency in Instagram, TikTok, and Threads; working literacy in LinkedIn; experience with social tools and AI tools in creative workflows.
• Experience with short-form platform-native video, analytics, cross-functional leadership, and sound editorial judgment on sensitive topics.

Nice to have

• Experience at a consumer health, wellness, or tech brand, or telling the story of a digital product.
• Campaign, product marketing, or content marketing experience; visual craft, organic-to-paid, on-camera, talent direction, or creator/UGC experience.

Pay

$77,000 — $121,000 USD total compensation (base, variable, and equity)

Tools

Instagram, TikTok, Threads, LinkedIn, Sprout Social, Meta Business Suite

AI focus

Use AI tools in creative workflows to improve efficiency, creative impact, and audience resonance; Sword requires candidates to demonstrate at least Level 1 AI proficiency.