Teal Health
Lifecycle Marketing Manager
$175K
San Francisco · Hybrid · Manager · Full-time · Posted Sep 25, 2026
- Experience
- 5–8+ years in lifecycle marketing, CRM, retention, growth marketing, or customer journey optimization.
About the job
Owns lifecycle marketing strategy and execution across patient journeys, improving conversion, screening completion, follow-up adherence, retention, and repeat engagement.
What you'll do
- Build and optimize personalized, segmented patient journeys across email, SMS, portal messaging, direct mail, voice AI, and other channels.
- Run experiments and analyze funnel performance to improve conversion, adherence, and patient engagement.
- Partner cross-functionally and manage privacy-safe, HIPAA- and TCPA-compliant patient communications.
What they ask for
- 5–8+ years of experience in lifecycle marketing, CRM, retention, growth marketing, or customer journey optimization.
- Experience building and optimizing lifecycle programs and reporting dashboards across multiple channels and systems.
- Experience building personalized customer journeys using lifecycle platforms such as HubSpot, Braze, Iterable, Salesforce Marketing Cloud, Customer.io, Klaviyo, or similar.
- Strong experimentation and analytical skills, with demonstrated ability to use customer and funnel data to improve outcomes.
Nice to have
- Experience in healthcare, health tech, digital health, wellness, or regulated consumer industries.
- Experience with voice AI, ringless voicemail, or patient in-portal messaging.
Pay
USD 135.000 – $175,000 annual base salary
Tools
HubSpot, Braze, Iterable, Salesforce Marketing Cloud, Customer.io, Klaviyo, HIPAA, TCPA
AI focus
Build and optimize patient engagement journeys using voice AI and other automated channels; the company describes AI as a co-pilot for workflow optimization, not the driver.
Model-written summary · the original posting is authoritative