Automotive Emerging Product Enablement Lead

What you'll do

• Research dealer needs and validate product value, positioning, pricing, and packaging with pilot dealers.
• Create field enablement materials and coordinate launch readiness across sales, support, implementation, and partner teams.
• Measure adoption and business outcomes, gather field feedback, and drive product and enablement improvements.

What they ask for

• 5+ years of experience in audience creation and cultivation, CRM, or customer lifecycle management.
• Understanding of how CRM and audience cultivation work together, including gaps in agency and point-solution stacks.
• Strong technical, quantitative, and critical-thinking skills, including ability to interpret product specifications and data models and translate capabilities into business value.
• Ability to independently manage multiple projects and define market opportunities for emerging technologies.

Nice to have

• Working knowledge of dealership operations; automotive industry experience.
• Experience bringing emerging products to market; familiarity with CRM, audience engagement platforms, or automotive retail solutions.

Pay

$117,750 – $196,000 (base salary; currency not stated)

Tools

CRM, Automotive Retail Cloud (ARC), Automotive Enterprise Cloud (AEC), Automotive Partner Cloud (APC)

AI focus

Maintains product knowledge of embedded AI agents and a progressive autonomy model; the platform uses machine learning and AI.