Senior Customer Advocacy Program Manager

What you'll do

• Run the reference program and source, nurture, track, and match advocates while protecting customer relationships.
• Build a trusted customer evidence library and coordinate customer stories and participation across Marketing, PR, Events, DevRel, and other teams.
• Measure advocacy impact, report results, feed customer insights to internal teams, and use AI to scale program workflows.

What they ask for

• 7+ years in customer advocacy, customer marketing, product marketing, or related program management, including creating a program or function from scratch.
• Experience building or running a reference program with deal matching and tracking.
• Experience creating customer stories and maintaining an evidence library adopted by Sales or other GTM teams.
• CRM and reporting fluency, ability to demonstrate advocacy’s influence on pipeline and revenue, and experience building or shipping AI agents or workflows.

Nice to have

• Experience with developer, infrastructure, security, or other deeply technical products and audiences.
• Experience with Customer Advisory Boards, champions programs, executive advisory groups, PR programs, awards, or advocacy platforms.

Pay

$128K – $210K (base salary)

Tools

Salesforce, Gong, Notion, Drive, Slack

AI focus

Build or partner on agents that match references to prospects, surface untapped advocates, and speed up story drafting, with human judgment on customer-facing outputs.