Tern Software
Head of Marketing
$180K–$200K
United States · Remote · Director · Full-time · Posted Oct 2, 2026
- Experience
- 8+ years in marketing, including 3+ years leading a marketing function.
About the job
Own Tern’s global brand and demand generation, clarify its new market category, and turn that positioning into growth across advisors, agencies, and suppliers.
What you'll do
- Set the 18–24 month marketing direction, build messaging and advisor proof stories, and establish a weekly marketing operating rhythm.
- Develop demand across content, PR, digital, and events; partner with Sales on ICP, pipeline, and conversion, and with Product on launches and adoption.
- Build and lead a small AI-enabled marketing team and grow Tern’s presence among hotels and suppliers.
What they ask for
- 8+ years in marketing, including 3+ years leading a marketing function.
- Experience leading full-stack marketing across paid media, product marketing, content, PR, and events; ownership of both brand and demand.
- Experience on a leadership team, leading across Sales, Product, and executives, and structuring work in an ambiguous environment.
- AI-native marketing execution, narrative and category-building ability, and experience leading teams with a small-team bias.
Nice to have
- Travel, hospitality, or supplier-side marketing experience; or marketing to a two-sided or producer-led ecosystem.
- Track record of building brand equity through events, awards, and speaking.
Pay
$180K – $200K USD base salary
Tools
AI
AI focus
Use AI as default leverage in marketing execution and build a small, AI-enabled team.
Model-written summary · the original posting is authoritative