TextNow
Senior Lifecycle Marketing Manager, Retention
$114K–$197K
San Francisco, CA or Waterloo, ON +2 · Manager · Full-time · Posted Sep 29, 2026
- Location
- San Francisco, CA or Waterloo, ON
San Francisco, California, United States
Waterloo, Ontario - Experience
- 6–10 years in lifecycle, CRM, or retention marketing.
About the job
Owns TextNow’s post-monetization customer lifecycle strategy and programs to improve engagement, retention, monetization, and reactivation.
What you'll do
- Set and deliver retention, engagement, dormancy, churn-reduction, and winback strategies across customer cohorts.
- Build and optimize behavior-triggered programs and recurring monetization initiatives, including the Rewards program.
- Own lifecycle KPIs, measure incremental impact, and lead cross-functional roadmap projects with Product, Data Science, and Creative.
What they ask for
- 6–10 years in lifecycle, CRM, or retention marketing, with meaningful ownership of retention and winback strategy and outcomes.
- Demonstrated results building dormancy, churn-reduction, and winback programs.
- Deep command of behavioral segmentation, trigger-based programs, experimentation design, cohort analysis, and incremental measurement.
- Experience with lifecycle infrastructure, platform architecture such as Braze or similar tools, and marketing systems design.
Pay
CAD 103,000 - 148,000 (base salary); USD 114,000 - 164,000 (base salary); USD 126,000 - 180,400 (base salary); USD 137,000 - 196,800 (base salary)
Tools
Braze
AI focus
The employer uses AI tools to support hiring activities such as reviewing applications, analyzing resumes, and assessing responses; humans make final hiring decisions.
Model-written summary · the original posting is authoritative