Thatch
Customer Advocacy Manager
$130K–$170K
Remote (US) · Remote · Manager · Full-time · Posted Aug 27, 2026
- Experience
- 8+ years of experience in customer marketing, advocacy, community, or a related function.
About the job
Build and run Thatch’s customer advocacy function, connecting customer advocates with sales prospects and creating public customer advocacy opportunities.
What you'll do
- Build and manage a sales reference program, matching customers to prospects while avoiding overuse of advocates.
- Develop customer advocates and create opportunities for them to participate in events, content, and peer conversations.
- Create scalable advocacy systems using AI and automation, and measure program impact on pipeline and win rates.
What they ask for
- Experience building a customer reference or advocacy program from the ground up.
- Track record of turning customer relationships into measurable business outcomes.
- Strong partnership with Sales and Customer Success, including judgment to push back on unsuitable customer requests.
- Comfort operating as a senior, hands-on IC in a fast-moving environment.
Nice to have
- Experience in fintech, HR tech, benefits, healthcare, or another trust-driven B2B category.
- Relationships with industry analysts, media, conference organizers, or relevant external communities.
Pay
$130,000 — $170,000 USD (base salary)
AI focus
Use AI and automation to manage advocacy systems and processes efficiently at scale.
Model-written summary · the original posting is authoritative