Thatch
Product Marketing Manager
$160K–$210K
Austin, Texas, United States +4 · Remote · Manager · Full-time · Posted Oct 29, 2026
- Location
- Austin, Texas, United States
New York, New York, United States
Remote (US)
San Francisco, California, United States
Remote (US)
About the job
Owns Thatch’s product positioning, go-to-market strategy, launches, and campaigns to drive adoption and revenue among employer and broker customers, especially in mid-market and enterprise segments.
What you'll do
- Own positioning, messaging, and go-to-market strategy; lead product launches with Product, Sales, and Growth.
- Create broker and benefits-consultant enablement materials and lead quarterly segment-focused campaigns.
- Use customer research, competitive intelligence, market insights, and performance measurement to refine messaging and GTM decisions.
What they ask for
- Background in B2B product marketing, with a track record owning positioning, messaging, and go-to-market strategy for complex products.
- Proven ability to develop and execute GTM strategies for mid-market or enterprise customers.
- Track record building sales enablement programs and translating complex products into clear, differentiated messaging.
- Ability to influence stakeholders and align Product, Sales, and Marketing.
Nice to have
- Experience in healthcare, fintech, benefits, or another regulated industry; or with brokers, consultants, or partner-led distribution.
- Experience marketing multi-sided products, conducting customer research, win/loss analysis, or competitive intelligence; or using AI in marketing workflows.
Pay
$160,000 — $210,000 USD (base salary or total pay not stated)
AI focus
AI may be used to improve research, messaging, or marketing workflows; this is listed as experience that stands out.
Model-written summary · the original posting is authoritative