The New York Times
Analyst, Measurement & Insights
$75K–$85K
New York, NY · Full-time · Posted Oct 1, 2026
- Experience
- 3-5 years of insights / analyst experience at a publisher or media/research agency managing advertiser-facing products, including ad performance tracking, marketing or digital analytics.
- Education
- Bachelor's degree in statistics, engineering, economics, or related subject
About the job
Analyzes advertising campaign performance and turns measurement data into client insights, reporting, and recommendations for The New York Times Advertising team.
What you'll do
- Build narratives and client findings from integrated campaign data, using analytics and data visualization.
- Coordinate third-party campaign effectiveness reports, including brand lift, attribution, and sales lift studies.
- Recommend advertising products based on client goals and KPIs, and communicate measurement results to clients and internal teams.
What they ask for
- Bachelor's degree in statistics, engineering, economics, or a related subject.
- Understanding of ad operations, digital buying and trafficking, and the digital media landscape.
- Experience analyzing and interpreting large datasets, extracting insights, and developing business cases.
- Familiarity with Google Analytics and web analytics platforms.
Nice to have
- Technical familiarity with measurement and attribution partners such as Kantar, Nielsen, Comscore, Brand Metrics & ABCS Insights.
Pay
$75,000 — $85,000 USD (base salary)
Tools
Google Analytics, Tableau, DOMO, Chartio, Kantar, Nielsen, Comscore, Brand Metrics & ABCS Insights
Model-written summary · the original posting is authoritative