The New York Times
Product Marketing Manager, News
$138K–$147K
New York, NY · Manager · Full-time · Posted Sep 15, 2026
- Experience
- 4+ years of related experience, including at least 2 years of insights-driven go-to-market experience.
About the job
Leads product marketing for the News app’s community and sharing features, developing go-to-market plans and campaigns to grow reader engagement, retention, and audience.
What you'll do
- Partner with product, design, and newsroom teams to shape community and sharing experiences and product roadmaps.
- Develop positioning, messaging, launch strategies, and lifecycle programs informed by audience research.
- Monitor KPIs, run message tests and experiments, and lead cross-functional work to improve engagement and retention.
What they ask for
- 4+ years of related marketing, product marketing, or product management experience, including at least 2 years of insights-driven go-to-market experience.
- Experience with the product development lifecycle, product-led teams, and go-to-market strategies for product and feature launches.
- Experience in newsroom or editorial environments, driving audience and engagement with journalism or community features.
- Experience partnering with editorial or audience teams to design and promote community or social experiences.
Nice to have
- Digital subscription, content, newsletter, or mobile app experience.
- Experience with referral programs, C2C community management, or two-sided marketplaces.
Pay
$138,500 — $147,000 USD (base salary)
Model-written summary · the original posting is authoritative