The New York Times
Research Director, Audience Insights, Content Insights
$160K–$205K
New York, NY · Director · Full-time · Posted Aug 25, 2026
- Experience
- 10+ years in market research, user research, or consumer insights, emphasizing multimodal and product research.
- Education
- B.A./B.S. degree preferred.
About the job
Leads research and measurement to guide the creation, performance, and improvement of video content and on-platform video experiences.
What you'll do
- Develop audience research and tracking to evaluate video concepts, formats, franchises, and audience health.
- Lead quantitative and qualitative studies and turn findings into strategies for editorial, production, product, and distribution decisions.
- Coordinate research projects, partners, and reporting; establish performance benchmarks across video platforms and surfaces.
What they ask for
- Proficiency in qualitative and quantitative research methodologies.
- Experience leading all facets of a tracking program, including vendor relationships, questionnaire development, data mining, and reporting.
- Fluency in analyzing large datasets, identifying insights, and creating clear reports.
- Experience managing multiple project timelines, external research partners/vendors, and visualization tools and presentations.
Nice to have
- B.A./B.S. degree.
Pay
$160,000 — $205,000 USD (base salary)
Model-written summary · the original posting is authoritative