The New York Times
Senior Product Marketing Manager, The Athletic
$168K–$178K
New York, NY · Manager · Full-time · Posted Oct 27, 2026
- Experience
- 6+ years of product marketing experience.
About the job
Leads product marketing for The Athletic, shaping products with customer and market insights and taking launches from positioning through performance measurement.
What you'll do
- Partner with Product teams on customer-informed planning, prioritization, and roadmap decisions.
- Lead go-to-market strategy and execution for major product launches, including positioning, messaging, audience strategy, and channel plans.
- Define success metrics, assess post-launch performance, and use feedback to guide future product and marketing strategy.
What they ask for
- 6+ years of product marketing experience and understanding of product-led growth concepts.
- Expertise in go-to-market strategy, lifecycle marketing across owned and paid channels, and planning, testing, and shipping features for B2C subscription apps.
- Experience using customer research, audience insights, competitive intelligence, and analytics tools to inform marketing strategy.
- Experience partnering with Product, Data, Tech, and Research teams to influence roadmaps, run test-and-learn agendas, and measure outcomes.
Pay
$168,000 — $178,000 USD (base salary)
Model-written summary · the original posting is authoritative