Thomson Reuters
Manager, Campaign Planning and Activation
$100K–$186K
United States of America, Eagan, Minnesota +2 · Hybrid · Manager · Full-time · Posted Oct 28, 2026
- Location
- United States of America, Eagan, Minnesota
United States of America, Frisco, Texas
United States of America, Ann Arbor, Michigan - Experience
- 6+ years in integrated B2B marketing, campaign strategy, or demand generation.
- Education
- Bachelor's degree in marketing, business, or a related field (or equivalent experience).
About the job
Owns the strategy, planning, and execution of full-funnel, omni-channel campaigns for assigned tax, audit, and accounting products to drive awareness, engagement, pipeline, and revenue.
What you'll do
- Plan and deploy integrated campaigns across channels, coordinating stakeholders and managing delivery, timelines, and budgets.
- Define campaign metrics and reporting, analyze performance, and optimize campaigns to improve ROI and pipeline contribution.
- Manage campaign budgets and conduct post-campaign analysis to apply learnings to future plans.
What they ask for
- Bachelor's degree in marketing, business, or a related field (or equivalent experience).
- 6+ years in integrated B2B marketing, campaign strategy, or demand generation, including ownership of complex, multi-channel programs.
- Demonstrated experience planning and executing high-performing full-funnel omni-channel campaigns as part of an integrated strategy.
- Strong project management, communication, stakeholder management, and analytical skills.
Nice to have
- Experience in the tax, audit, or accounting industry.
Pay
$100,100 USD - $185,900 USD (base salary)
Tools
Workfront, Anaplan, Salesforce, Tableau, Eloqua
AI focus
No AI work is specified; the posting mentions an AI-enabled future in the context of career development.
Model-written summary · the original posting is authoritative