Thomson Reuters
Senior Manager, Subscriptions Strategy
$115K–$214K
United States of America, New York, New York · Hybrid · Manager · Full-time · Posted Nov 2, 2026
- Experience
- 5+ years developing and implementing subscription growth strategies for a premium news media organization.
About the job
Leads global subscription growth for Reuters Professional across web and apps, directing testing, paywall and registration optimization, and acquisition and retention strategy.
What you'll do
- Set full-funnel strategies to grow engagement, subscriber acquisition, and retention; own the web and app testing roadmap for registration, paywalls, and product journeys.
- Develop mobile web and app acquisition strategies, optimize campaigns and audience targeting, and partner with Product, Engineering, Design, and Analytics on funnels and customer journeys.
- Analyze campaign, subscription, retention, and churn performance, translating findings into growth roadmaps and recommendations.
What they ask for
- 5+ years developing and implementing subscription growth strategies for a premium news media organization.
- Deep understanding of acquisition funnels, paywall and registration strategies, user behavior, and subscription models, with experience growing engagement and paywalled content.
- Experience partnering with editorial, product, and marketing teams to grow digital subscriptions.
- Ability to use data for decisions, including analyzing customer journeys, applying attribution models, and optimizing acquisition funnels.
Nice to have
- Understanding of audience engagement, subscription acquisition, and retention dynamics.
- Track record of identifying growth opportunities and bringing forward new ideas.
Pay
$115,300 USD - $214,100 USD (base salary)
Model-written summary · the original posting is authoritative