Thomson Reuters
Sr. Manager, Website Personalization and Optimization
$100K–$186K
United States of America, Eagan, Minnesota +3 · Hybrid · Manager · Full-time · Posted Oct 20, 2026
- Location
- United States of America, Eagan, Minnesota
United States of America, Frisco, Texas
Canada, Toronto, Ontario
United States of America, Ann Arbor, Michigan - Experience
- 8–10+ years in digital marketing, web personalization, optimization, or related roles; 5+ years driving web personalization; 3+ years managing and developing teams.
About the job
Leads Thomson Reuters’ website personalization program, setting strategy and building the processes, technology capabilities, and team needed to scale targeted digital experiences.
What you'll do
- Own personalization strategy, roadmap, program operations, and continuous testing across digital properties.
- Translate business needs into technical requirements, coordinating with product, marketing, analytics, and technology teams on data, targeting, and measurement.
- Lead and develop optimization specialists, while building cross-functional alignment and organizational learning.
What they ask for
- 8–10+ years in digital marketing, web personalization, optimization, or related roles.
- 5+ years driving web personalization activities across large organizations; ideally using Adobe Target.
- 3+ years managing and developing teams.
- Experience building or substantially maturing personalization programs, translating strategy into roadmaps, and using personalization platforms and A/B testing methods.
Nice to have
- Experience in B2B or enterprise software.
- Familiarity with marketing automation and email personalization; background in web development, statistics, or analytics; executive presentation experience; or experience using AI to advance personalization.
Pay
$100,100 USD - $185,900 USD (base salary); $108,000 CAD - $158,000 CAD (base salary)
Tools
Adobe Target, Adobe Audience Manager, Adobe Analytics, Adobe Experience Manager, CDPs
AI focus
Leverage AI-native tools to enable personalization and speed to market; experience using AI to advance personalization is preferred.
Model-written summary · the original posting is authoritative