TikTok
AI Growth Product Lead - Global Monetization Product and Technology
San Jose, California · Full-time · Posted Oct 28, 2026
- Experience
- 5+ years of product management experience.
- Education
- Bachelor’s degree or equivalent practical experience.
About the job
Leads product strategy and execution for AI-powered advertising agents, GEO optimization, and a unified growth marketing platform that helps businesses grow on TikTok.
What you'll do
- Own the AI growth portfolio’s vision, roadmap, metrics, and controls for autonomous execution and human review.
- Build paid-campaign agents and GEO capabilities for campaign optimization, brand visibility, content improvement, and impact measurement.
- Unify growth marketing capabilities and enable AI adoption through shared infrastructure, workflow redesign, governance, and cross-functional leadership.
What they ask for
- 5+ years of product management experience, including ownership of growth, advertising, marketing technology, AI products, or marketing platforms.
- Demonstrated success improving acquisition, conversion, retention, revenue, or marketing efficiency through product development.
- Strong understanding of paid advertising, attribution, experimentation, audience systems, creative operations, or lifecycle marketing.
- Experience shipping AI/ML or LLM-powered products; familiarity with agents, tool use, retrieval, evaluation, guardrails, and human-in-the-loop workflows.
Nice to have
- Experience with agentic advertising, campaign management, marketing automation, or self-serve growth products.
- Experience with GEO, SEO, generative search, content intelligence, or automated content optimization.
Tools
AI/ML, LLM, APIs, SQL
AI focus
Build AI agents for paid campaign planning and optimization; develop GEO automation and AI-powered creative and lifecycle capabilities; establish AI enablement infrastructure, evaluation, governance, and human-in-the-loop workflows.
Model-written summary · the original posting is authoritative