TikTok
Global Experiential Marketing Manager, GIMC GBM - GBS
New York, New York · Manager · Full-time · Posted Oct 28, 2026
About the job
Leads TikTok’s global B2B tentpole events end to end, from demand generation and strategy through production, attendee experience, follow-up, and results measurement.
What you'll do
- Own global tentpole programs, coordinating teams and aligning goals, audiences, and priorities across the full audience journey.
- Lead event strategy and execution, including creative, programming, logistics, talent, budgets, agencies, vendors, and attendee experience.
- Oversee production across the global events portfolio, improve delivery processes, and mentor team members.
What they ask for
- Leadership experience in relevant events or program management, including ownership of large-scale, multi-stakeholder global programs.
- Experience managing complex, high-stakes programs end to end, including budgets, vendor/agency management, executive relationships, and on-site execution.
- Strong operational and organizational skills managing concurrent workstreams under tight deadlines; strong judgment and composure through organizational change.
- Excellent cross-functional communication and stakeholder management skills; strategic ability or potential to shape program strategy.
Nice to have
- Experience in advertising or B2B marketing.
- Experience with new client acquisition or demand-generation events, including Sales partnership on audiences, conversion goals, and pipeline tracking.
Model-written summary · the original posting is authoritative