TikTok
Head of Strategy and Programs, GIMC GBM
New York, New York · Director · Full-time · Posted Oct 28, 2026
- Experience
- At least 5 years leading a strategy or planning function and managing managers; other experience requirements are described as substantial or demonstrated, with no additional years specified.
About the job
Leads GIMC’s strategy and programme teams, setting TikTok for Business’s annual integrated marketing plan and overseeing prioritization, measurement, regional execution, and business outcomes.
What you'll do
- Own the annual integrated marketing plan and programme architecture, and set the department’s strategic agenda.
- Lead programme owners and establish measurement and accountability across programmes, from brief intake through performance reviews.
- Build and lead the Strategy and Programmes team; align global plans with regional marketing and sales leads.
What they ask for
- At least 5 years leading a strategy or planning function and managing managers.
- Substantial B2B marketing experience targeting business decision-makers, with demonstrated impact on pipeline and revenue.
- Experience owning and delivering an annual integrated marketing plan spanning paid, owned, earned, CRM, and events, with accountability for business outcomes.
- Experience establishing pipeline- and revenue-linked measurement frameworks and operating rhythms; working across global and regional marketing organizations.
Nice to have
- Experience applying AI tools to marketing planning, measurement, content production, or operations, with measurable results.
- Experience marketing to advertisers, agencies, or media decision-makers in a platform, ad tech, media, or similarly complex B2B business.
AI focus
Preferred experience applying AI tools to transform marketing planning, measurement, content production, or operations, with measurable evidence of impact.
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