TikTok
Product Manager, Data Management Platform & Partner Audience
San Jose, California · Manager · Full-time · Posted Oct 28, 2026
- Experience
- 3+ years of product management experience; deeper Data Management Platform, identity, or partner integration experience is strongly preferred.
About the job
Owns the Data Management Platform roadmap for partner audience onboarding, identity interoperability, audience activation, match quality, and integrations.
What you'll do
- Define the roadmap and lead integrations with identity and audience partners, including requirements and partner coordination.
- Set requirements and guardrails for audience match-rate measurement, overmatching detection, data quality, and identity matching.
- Lead cross-functional execution, launch readiness, risk tracking, and stakeholder communication.
What they ask for
- 3+ years of product management experience in advertising technology, data platforms, identity, measurement, audience platforms, or related fields.
- Strong understanding of audience activation concepts, including hashing, mapping, identity matching, match rate, refresh cadence, suppression, activation, and reporting continuity.
- Experience working with external technical partners or data/identity providers on complex integrations.
- Ability to write clear product requirements and independently lead ambiguous cross-functional platform initiatives.
Nice to have
- Deeper Data Management Platform, identity, or partner integration experience.
Model-written summary · the original posting is authoritative