TikTok
Product Marketing Lead, GTM - Branding (Ad-Sales)
New York, New York · Full-time · Posted Oct 28, 2026
- Experience
- Years of direct experience required; no number specified. Preferred: 5+ years in performance advertising or ecommerce.
About the job
Leads go-to-market strategy and adoption for TikTok advertising solutions, coordinating product launches, sales enablement, and growth efforts across client segments and teams.
What you'll do
- Identify opportunities to grow adoption of TikTok ad products and meet client objectives.
- Define go-to-market and sales enablement strategies, manage product lifecycles, and coordinate launches, training, marketing, operations, and demand generation.
- Analyze market trends and client needs, develop adoption and revenue strategies, and align stakeholders on execution.
What they ask for
- Direct experience in product marketing, strategy and operations, or a related field, with a track record managing go-to-market strategy from testing through launch and sustained growth.
- Strong ability to influence product teams, executive leadership, and cross-functional partners.
- Ability to work with technical and business stakeholders in fast-paced or startup-like environments.
- Strong problem-solving, strategic thinking, communication, organizational, and analytical skills, including in global and cross-functional contexts.
Nice to have
- 5+ years of experience in performance advertising or ecommerce.
- Experience scaling global product-led growth initiatives from launch to more than $100M in revenue.
Model-written summary · the original posting is authoritative