TikTok
Product Marketing Lead, GTM - NA E-Commerce (Ad-Sales) - GBS
San Jose, California · Full-time · Posted Oct 28, 2026
- Experience
- Direct experience required; no minimum number of years stated. Preferred: 5+ years in performance advertising or ecommerce.
About the job
Leads go-to-market strategy and adoption of TikTok advertising products in North America, coordinating launches, enablement, and cross-functional work to grow client adoption and revenue.
What you'll do
- Identify opportunities to increase adoption of TikTok ad products and meet client objectives.
- Define go-to-market and sales enablement strategy; manage product lifecycle from testing through launch and growth.
- Analyze market trends and client needs, develop adoption and revenue strategies, and align stakeholders on execution.
What they ask for
- Direct experience in product marketing, strategy and operations, or a related field, with a track record managing product go-to-market from early testing through sustained growth.
- Ability to influence product teams, executive leadership, and cross-functional partners.
- Comfort engaging technical and business stakeholders at all levels.
- Strong problem-solving, communication, organizational, analytical, documentation, and presentation skills in cross-functional and global contexts.
Nice to have
- 5+ years of experience in performance advertising or ecommerce.
- Experience scaling global product-led growth initiatives from launch to more than $100M in revenue.
Model-written summary · the original posting is authoritative