TikTok
Product Marketing Lead, GTM - NA ECommerce (Ad-Sales)
San Jose, California · Full-time · Posted Oct 28, 2026
- Experience
- Direct experience required; no number of years stated. Preferred: 5+ years in performance advertising or e-commerce.
About the job
Leads go-to-market strategy and adoption for TikTok advertising solutions in North America, from launch through sustained growth.
What you'll do
- Identify opportunities to grow adoption of TikTok ad products and meet client objectives.
- Develop go-to-market and sales enablement strategies, manage product lifecycles, and coordinate launches, training, marketing, and demand generation.
- Analyze market trends and client needs, then lead cross-functional execution to grow product adoption and revenue.
What they ask for
- Direct experience in product marketing, strategy and operations, or a related field, with a track record managing product go-to-market from testing through launch and growth.
- Demonstrated ability to influence product teams, executive leadership, and cross-functional partners.
- Ability to engage technical and business stakeholders at all levels.
- Strong problem-solving, documentation, presentation, communication, organizational, and analytical skills in cross-functional and global contexts.
Nice to have
- 5+ years of experience in performance advertising or e-commerce.
- Experience with global product-led growth initiatives scaling from launch to more than $100M in revenue.
Model-written summary · the original posting is authoritative