TikTok
Product Marketing Lead, GTM - NA ECommerce (Ad-Sales)
New York, New York · Full-time · Posted Oct 28, 2026
- Experience
- Years of direct experience are required, but no number is specified; preferred: 5+ years in performance advertising or e-commerce.
About the job
Leads go-to-market strategy and adoption of TikTok advertising solutions in North America, coordinating launches, sales enablement, and cross-functional execution to grow client adoption and revenue.
What you'll do
- Identify opportunities to increase adoption of TikTok ad products and meet client objectives.
- Define go-to-market and sales enablement strategies, manage product lifecycles, and coordinate launches, training, marketing, operations, and demand generation.
- Analyze markets and client needs, develop growth strategies, and align stakeholders on go-to-market priorities.
What they ask for
- Direct experience in product marketing, strategy and operations, or a related field, with a track record managing go-to-market strategy from early testing through launch and sustained growth.
- Ability to influence product teams, executive leadership, and cross-functional partners.
- Ability to engage with technical and business stakeholders at all levels.
- Strong problem-solving, communication, organizational, presentation, documentation, and analytical skills in cross-functional and global contexts.
Nice to have
- 5+ years of experience in performance advertising or e-commerce.
- Experience scaling global product-led growth initiatives from launch to more than $100M in revenue.
Model-written summary · the original posting is authoritative