TikTok
Product Marketing Manager, Branding (Ads) - GBS
New York, New York · Manager · Full-time · Posted Oct 28, 2026
- Experience
- 5+ years; product marketing, GTM strategy, or sales enablement experience at a digital advertising platform, agency, or technology company.
About the job
Own go-to-market strategy and execution for TikTok brand advertising products in North America, driving advertiser adoption and revenue while connecting sales feedback with product teams.
What you'll do
- Develop launch strategies, advertiser narratives, and sales enablement materials; train GBS teams.
- Manage alpha and beta programs, gather advertiser feedback, and make product roadmap recommendations.
- Track adoption and revenue, develop vertical-specific strategies, and coordinate with sales and global product teams.
What they ask for
- 5+ years of product marketing, GTM strategy, or sales enablement experience at a digital advertising platform, agency, or technology company.
- Strong understanding of brand advertising, upper-funnel products, reach, awareness, and measurement (e.g. brand lift metrics, MMM).
- Demonstrated ability to own a product area end to end and translate technical capabilities into seller-facing narratives.
- Analytical skills, strong communication, and ability to manage multiple workstreams independently.
Nice to have
- Experience at a major ad platform or brand-focused agency.
- Familiarity with TikTok's advertising ecosystem, including brand and premium ad formats.
Tools
TikTok
Model-written summary · the original posting is authoritative