TikTok
Product Marketing Manager - Global Accounts & Agency - GBS
Los Angeles, California · Manager · Full-time · Posted Oct 28, 2026
- Experience
- 5+ years; product marketing, product management, GTM strategy, or strategy & operations, preferably in digital media or advertising.
- Education
- BA/BS degree or equivalent experience.
About the job
Leads go-to-market strategy and adoption planning for TikTok monetization products, aligning product capabilities with global advertisers’ goals and revenue outcomes.
What you'll do
- Plan and execute product launches, positioning, messaging, and sales enablement.
- Coordinate Product, Sales, and other teams; gather client feedback and inform product priorities.
- Lead client research and testing, and track adoption and revenue performance.
What they ask for
- BA/BS degree or equivalent experience.
- 5+ years in product marketing, product management, GTM strategy, or strategy and operations.
- Demonstrated ability to turn product strategy into client solutions with measurable revenue results.
- Strong analytical, communication, stakeholder-management, and cross-functional launch skills.
Nice to have
- STEM or MBA degree; experience in digital advertising, SaaS, or management consulting.
- Experience with performance media, signals integration, AI for creative or ad placement products, or a top 6 global agency.
Tools
TikTok
AI focus
Experience with AI for creative or ad placement products is a plus; no specific AI development duties are stated.
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