TikTok
Product Marketing & Operations Lead, Generative AI
San Jose, California · Full-time · Posted Oct 28, 2026
- Experience
- 3+ years; product marketing/operations in the AI landscape, or roles in the tech/ad industry.
About the job
Leads partner-focused product marketing and operations for TikTok Ads Generative AI products, supporting launches, adoption, product direction, and partner opportunities.
What you'll do
- Execute go-to-market plans for Generative AI product launches and features; analyze behavior, feedback, and market signals to inform product decisions.
- Research product and business opportunities through data analysis, trend analysis, and competitive benchmarking.
- Coordinate cross-functional teams and build relationships with external AI partners to support launches and co-development.
What they ask for
- 3+ years of work experience in product marketing/operations in the AI landscape, or in tech/ad industry roles.
- Passion to learn and use AI products.
- Strong project management skills, with the ability to identify risks and collaborate to achieve goals.
- Analytical, data-sensitive, and goal-driven; comfortable setting ambitious targets and iterating rapidly.
Nice to have
- Great communicator and team player.
- Comfortable navigating global organizational structures and aligning objectives across cross-functional teams.
AI focus
Go-to-market, adoption, product strategy, and external partnerships for Generative AI products and features.
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