TikTok
Product Strategy Manager – Brand & Creative (Generative AI) - Global Monetization Product and Technology
San Jose, California · Manager · Full-time · Posted Oct 28, 2026
- Experience
- Several years; no specific number stated.
- Education
- Bachelor's degree or above.
About the job
Supports product leaders by researching generative AI in advertising creative and turning market, customer, and data insights into product and go-to-market recommendations.
What you'll do
- Research the generative AI creative landscape and translate findings into product, customer, and go-to-market implications.
- Partner with product teams on AI creative product value propositions, business models, adoption barriers, and go-to-market.
- Combine advertiser and agency research, expert interviews, AI tool testing, and data analysis to inform decisions.
What they ask for
- Bachelor's degree or above.
- Several years of experience in strategy consulting, corporate or product strategy, business analytics, or a related field.
- Strong structured problem-solving and quantitative rigor, including market sizing, data analysis, and precise metric definitions.
- Clear, conclusion-first communication with leaders, in writing and in person.
Nice to have
- Experience in digital advertising, ad tech, marketing tech, creative production, or at an agency.
- Hands-on familiarity with generative AI, such as image and video generation or AI agents.
Tools
generative AI, image and video generation, AI agents
AI focus
Researches generative AI's effects on ad creative and supports AI creative product strategy, adoption, and go-to-market.
Model-written summary · the original posting is authoritative