TikTok
Product Strategy & Operations Manager, Branding (Ads) - GBS
San Jose, California · Manager · Full-time · Posted Oct 28, 2026
- Experience
- 5+ years of product marketing, GTM strategy, or sales enablement experience.
About the job
Own go-to-market execution for TikTok brand advertising products in North America, driving adoption and revenue while connecting advertiser and sales feedback with global product teams.
What you'll do
- Lead product launch strategy, advertiser narratives, and sales enablement for brand advertising products.
- Manage alpha and beta programs, gather advertiser feedback, and recommend product roadmap changes.
- Track adoption and revenue, develop vertical-specific strategies, and train sales teams.
What they ask for
- 5+ years of product marketing, GTM strategy, or sales enablement experience at a digital advertising platform, agency, or technology company.
- Strong understanding of brand advertising, upper-funnel products, and measurement, including brand lift metrics and MMM.
- Demonstrated end-to-end product ownership and ability to translate technical capabilities into seller-facing narratives.
- Analytical, communication, and workstream-management skills.
Nice to have
- Experience at a major ad platform or brand-focused agency.
- Familiarity with TikTok's advertising ecosystem, brand marketers, agencies, roadmap feedback, or partner ecosystems.
Model-written summary · the original posting is authoritative