TikTok
Program Manager, GIMC GBM
New York, New York · Manager · Full-time · Posted Oct 28, 2026
- Experience
- 5+ years in integrated marketing, campaign or programme management, agency or client side.
About the job
Owns an integrated marketing growth lever end to end, from strategy and planning through programme delivery, regional adoption and performance measurement.
What you'll do
- Develop and own integrated plans, programme strategy, briefs and campaign workbacks for a growth lever.
- Coordinate creative, events, channels, product marketing and regional counterparts; guide work and drive adoption of global programmes.
- Own the lever’s scorecard, report performance regularly and use results to inform action and optimisation.
What they ask for
- 5+ years in integrated marketing, campaign or programme management, agency or client side.
- Proven end-to-end programme ownership, including stakeholder coordination and delivery against objectives.
- Extensive B2B experience with business buyers and long consideration cycles; demonstrate and discuss two or more programmes, with success measured against pipeline and commercial outcomes.
- Strong strategic planning and measurement experience, including integrated programmes, setting objectives and KPIs before delivery, and weekly reporting.
Nice to have
- Experience marketing to advertisers, agencies and media decision-makers; ad tech or platform marketing experience, including familiarity with TikTok as a marketing and advertising channel.
- Experience collaborating with in-house craft teams and regional teams to deliver and drive adoption of global programmes.
Model-written summary · the original posting is authoritative