TikTok
Search Product Manager (Content Ecosystem) - TikTok
San Jose, California · Manager · Full-time · Posted Oct 28, 2026
- Experience
- 5+ years of experience in product, program, or ecosystem-related roles.
About the job
Leads product strategy and growth for TikTok’s search content ecosystem by helping creators produce valuable search-driven content and improving Creator Search Insights tools.
What you'll do
- Build creator education frameworks and tools that encourage intentional Search content creation.
- Own Creator Search Insights growth and optimize conversion from awareness to usage and content production.
- Define ecosystem health metrics, run experiments and data analysis, and collaborate across teams to improve long-term Search content impact.
What they ask for
- Strong understanding of content platforms, AI capabilities, creator ecosystems, or search/recommendation systems.
- Excellent problem-structuring and execution skills in complex environments.
- Strong data literacy and user-centric decision-making mindset.
Nice to have
- Experience in Search, AI capabilities, content supply, creator platforms, or creator tools; or a track record in 0→1 or scaled ecosystem growth initiatives.
- Understanding of PGC/UGC creator behavior and workflows, or experience in global or cross-cultural teams.
Tools
Creator Search Insights(CSI)
AI focus
Iterate AI capabilities in search content tools based on creator feedback and data insights.
Model-written summary · the original posting is authoritative