TikTok
Senior Brand Campaign Strategy Manager (Travel)- TikTok Local Services
Seattle, Washington · Manager · Full-time · Posted Oct 28, 2026
- Experience
- Experience managing end-to-end campaigns and performance marketing; no years specified.
- Education
- Bachelor’s degree in Business, Marketing, or a related field.
About the job
Owns integrated travel marketing campaigns for TikTok Local Services, working with tourism partners and internal teams to grow brand exposure and commercial results.
What you'll do
- Plan and implement local-service brand campaigns and events, coordinating platform resources such as product, creators, and KOLs.
- Manage end-to-end campaigns, including budgets, goals, resource allocation, and post-campaign analysis.
- Collaborate with creator operations, product, and merchant business development to shape content distribution through campaigns and events.
What they ask for
- Bachelor’s degree in Business, Marketing, or a related field.
- Experience managing end-to-end campaigns and performance marketing tied to revenue, sales, and/or GMV.
- Strong analytical skills and ability to translate data into actionable insights.
- Excellent communication and presentation skills.
Nice to have
- Experience in lifestyle businesses, marketplaces, or travel/OTA e-commerce.
- Full-cycle campaign management, cross-team project coordination, or experience in fast-paced consumer tech, marketplace, or travel/OTA environments.
Model-written summary · the original posting is authoritative