TikTok
Senior Measurement Analyst, North America
New York, New York · Senior · Full-time · Posted Oct 28, 2026
- Experience
- 5+ years in analytics and digital advertising.
- Education
- Bachelor's degree in a quantitative field (e.g., Statistics, Data Science, Analytics, Mathematics, Economics or Computer Science).
About the job
Analyzes advertising and campaign data to shape measurement strategies, develop analytical tools, and help teams improve campaign performance and ROI.
What you'll do
- Develop measurement strategies, dashboards, reporting, and analytical programs with measurement, product, and sales teams.
- Apply statistical methods to campaign and business data, and build prototype models and tools to explain performance drivers.
- Provide recommendations and training to help teams optimize campaigns and adopt measurement solutions.
What they ask for
- 5+ years of experience in analytics and digital advertising at large marketing-related organizations or measurement suppliers.
- Bachelor's degree in a quantitative field.
- Experience with experimentation, attribution, and modeling solutions such as marketing mix modeling.
- Professional experience using SQL, Python/R, and visualization solutions; hands-on advanced analysis using methods such as regression, decision trees, or random forests.
Nice to have
- PhD in Statistics or Data Science fields.
- Experience in technology-company Data Science teams focused on marketing and media, or familiarity with privacy-first innovation for marketing measurement systems.
Tools
SQL, Python, R
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