TikTok
Senior Product Manager, Content and Service - Search Ads (Mandarin Speaker)
San Jose, California · Manager · Full-time · Posted Oct 28, 2026
- Experience
- 3 years of search advertising experience.
- Education
- Bachelor’s degree or above in computer science, mathematics, statistics, economics, or a related field; candidates from other majors with equivalent practical capabilities are also welcome.
About the job
Leads product strategy and delivery for TikTok search ads in content and service verticals, improving user relevance and advertiser ROI while scaling products globally.
What you'll do
- Set strategy and deliver product upgrades for search ads in verticals such as travel, entertainment, and local services.
- Optimize search intent understanding, relevance, user journeys, and monetization; define metrics and iterate through A/B testing.
- Explore and deliver AI-powered search ad products, and coordinate cross-functional teams from R&D through commercial deployment.
What they ask for
- Bachelor’s degree or above in computer science, mathematics, statistics, economics, or a related field; other majors with equivalent practical capabilities are welcome.
- 3 years of search advertising experience and deep expertise across the ad serving chain, including recall, ranking, bidding, creative, and ad formats.
- Hands-on experience applying AI in search advertising and strong understanding of AI productization paths.
- Fluency in English and Mandarin; strong data-driven, collaboration, international communication, and written documentation skills.
Nice to have
- Experience with travel, entertainment, or local service ads strategy.
Tools
AI, A/B testing
AI focus
Explore and deliver AI-powered search ad products, including agentic transactions, query understanding, ad relevance modeling, and generative ad creative.
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