TikTok
Senior Product Manager, Measurement
San Jose, California · Manager · Full-time · Posted Oct 28, 2026
- Experience
- 3+ years in product management. Preferred alternative: MS/MA degree with 2+ years of experience in advanced ads measurement.
- Education
- Bachelor's degree or higher in a quantitative field (such as Statistics, Economics, or Social Sciences) or equivalent science/technical field is preferred.
About the job
Leads the vision, roadmap, and launch of advertising measurement and experimentation products that help marketers assess TikTok’s business value and optimize results across paid channels.
What you'll do
- Build and launch measurement products; own measurement infrastructure and methodology and improve first- and third-party results.
- Set product priorities and success metrics, analyze data, and write technical specifications and product requirements.
- Work with senior leaders and cross-functional teams, including Engineering, Data Science, Product Marketing, and external partners.
What they ask for
- 3+ years of product management experience taking internet products through the full product cycle, from requirements to launch.
- Knowledge of causal inference, experimental design, and the broader measurement ecosystem.
- Experience defining software product vision, strategy, and roadmap, and experience in ads monetization.
- Experience working with data teams and external partners to build measurement models and frameworks.
Nice to have
- Deep understanding of ad tech and measurement, including direct response and brand advertising.
- PhD in a quantitative field, or MS/MA degree with 2+ years of experience in advanced ads measurement.
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