TikTok
Senior Product Manager (SEO/Web) - User Growth (San Jose)
San Jose, California · Manager · Full-time · Posted Oct 28, 2026
- Experience
- 3+ years of product experience, or equivalent career progression.
About the job
Leads TikTok Web product development and international user growth, using SEO as a primary channel and coordinating product, engineering, and external search partners.
What you'll do
- Own the TikTok Web growth strategy and product lifecycle, including page experience, information architecture, KPIs, and experimentation.
- Design and deliver end-to-end SEO programs, coordinating Web and App product and engineering teams.
- Localize and scale growth strategies across markets, and lead cross-functional product delivery from roadmap through launch and iteration.
What they ask for
- 3+ years of product experience in internet or digital businesses, or equivalent career progression, with hands-on exposure to Web products, content distribution, or user growth.
- Ability to connect business objectives with technical implementation and deliver solutions across page design, information architecture, and engineering.
- Experience working directly with large third-party platforms or technical teams to align requirements and integrate external rules or technologies into product roadmaps.
Nice to have
- Experience or strong motivation for cross-border and cross-cultural product rollout.
- Prior involvement in SEO, search, or recommendation projects.
Tools
SEO, Web, structured data
Model-written summary · the original posting is authoritative