TikTok
Senior Product Marketing Manager, Brand Innovation
New York, New York · Manager · Full-time · Posted Oct 28, 2026
- Experience
- 3+ years in product marketing, product management, or a related field.
- Education
- BA/BS degree or above.
About the job
Develops go-to-market strategy, positioning, and adoption for TikTok’s branding advertising products, partnering across teams and regions.
What you'll do
- Support go-to-market strategies for TikTok’s branding solutions portfolio and adapt global plans for local markets.
- Turn product capabilities, performance insights, and measurement into narratives and sales enablement materials.
- Gather market feedback with Product, Sales, and Marketing to inform positioning and roadmap direction.
What they ask for
- BA/BS degree or above.
- 3+ years of experience in product marketing, product management, or a related field.
- Understanding of branding and advertising solutions, marketing approaches across industries, and sales and marketing processes.
- Strong analytical, communication, storytelling, and cross-functional collaboration skills; experience in global or regional environments.
Nice to have
- Experience in digital advertising or media.
- Commercial mindset, good judgment, original thinking, curiosity, and problem-solving skills.
Tools
For You Feed, TopView, TikTok Pulse
Model-written summary · the original posting is authoritative