TikTok
Senior Product Marketing Manager, Creator & Partner Monetization
New York, New York · Manager · Full-time · Posted Oct 28, 2026
- Experience
- 5+ years in product marketing, GTM, or commercialization.
- Education
- Bachelor's degree
About the job
Own go-to-market and adoption of TikTok One creator monetization products across North American creator marketing agencies and brands.
What you'll do
- Lead sales, onboarding, and adoption for TikTok One features and integrations; launch and localize solutions across North American markets.
- Manage business planning, reporting, OKRs, contracts, and partner operations; use performance data to guide decisions and resolve issues.
- Develop partner tools and playbooks, source partnerships, and scale creator monetization and advertising programs.
What they ask for
- 5+ years in product marketing, GTM, or commercialization.
- Demonstrated product sense, including evaluating product-market fit and prioritizing by partner and business impact.
- Strong quantitative and qualitative analytical skills, including business-case development and performance analysis.
- Experience designing or launching packaged or bundled solutions; bachelor's degree.
Nice to have
- Experience in creator economy, influencer marketplaces, or social platforms; familiarity with creator/agency compensation models and branded-content rights/IP.
- Agency-side or adtech/martech background; experience localizing or scaling solutions across markets.
Tools
TikTok One (TTO)
Model-written summary · the original posting is authoritative