TikTok
Sports Industry Strategy Lead (PGC) - TikTok
Los Angeles, California · Full-time · Posted Oct 28, 2026
- Experience
- 5+ years in the sports industry, copyright cooperation, commercial strategy, or strategic consulting.
- Education
- Bachelor’s degree or above.
About the job
Develop sports partnership strategies and drive cross-functional projects that grow TikTok’s sports content supply, users, and commercial monetization.
What you'll do
- Assess sports-industry opportunities, prioritize partnership targets, and develop commercial strategies and product solutions.
- Develop scalable cooperation and content-supply models across copyright partnerships, joint operations, and monetization.
- Coordinate end-to-end project delivery, establish KPIs, and use performance reviews to refine strategies.
What they ask for
- Bachelor’s degree or above.
- 5+ years of experience in the sports industry, copyright cooperation, commercial strategy, or strategic consulting.
- Thorough understanding of the sports ecosystem, B2B commercial logic, IP cooperation, copyright operation, and sports marketing.
- Strong strategic and analytical skills, data-driven decision-making, negotiation, presentation, and project-management capabilities.
Nice to have
- Successful sports IP cooperation, major sports event introduction, or sports strategic project experience.
- Passion for sports, industry insight, innovative thinking, and complex problem-solving abilities.
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