TikTok
TikTok Shop - B2B Marketing Manager
Los Angeles, California · Manager · Full-time · Posted Oct 28, 2026
- Experience
- 5+ years in B2B Marketing, Integrated Marketing, Digital Marketing, Communications or related fields.
- Education
- Bachelor's degree or above.
About the job
Develops and executes B2B marketing for TikTok Shop in the US, building seller awareness and adoption through campaigns, marketing materials, and go-to-market strategies.
What you'll do
- Create B2B marketing strategies, value propositions, and narratives for US sellers.
- Develop marketing assets and execute integrated campaigns across online and offline channels.
- Coordinate with cross-functional teams and manage marketing plans, budgets, KPIs, and business reviews.
What they ask for
- Bachelor's degree or above.
- 5+ years of experience in B2B Marketing, Integrated Marketing, Digital Marketing, Communications or related fields.
- Strong understanding of the US e-commerce ecosystem and B2B marketing landscape.
Nice to have
- Proven record of developing and executing marketing campaigns across multiple channels.
- Experience in e-commerce, marketplaces or technology is preferred.
Model-written summary · the original posting is authoritative