TikTok
TikTok Shop - Category Lead, Fashion
New York, New York · Full-time · Posted Oct 28, 2026
About the job
Leads TikTok Shop’s US fashion category by managing a team, acquiring enterprise partners, and driving category and revenue growth.
What you'll do
- Manage a category team and acquire brand principals, distributors, and merchants.
- Set growth strategy, identify opportunities, and collaborate across teams to address business challenges.
- Advise clients on content, creator and affiliate partnerships, merchandising, logistics, and promotional opportunities; represent TikTok Shop at industry events.
What they ask for
- Experience in e-commerce business.
- Experience as a people manager, managing a significant team size.
- Proven track record of continually reaching and exceeding sales goals.
- Sales and business development skills, command of B2B and B2C funnel structures, and experience recruiting, hiring, onboarding, and developing a team.
Nice to have
- Experience in content-based e-commerce.
- Strong connections with brands and distributors; creative problem-solving.
Model-written summary · the original posting is authoritative